Laois promoted as a tourist destination in USA, Britain, Canada, Scandinavia and France

Tourism Ireland and Failte Ireland promote Laois as part of Ireland's ancient East

Conor Ganly

Reporter:

Conor Ganly

Hotels Durrow and Killenard welcomes visitors from across the globe and the Rock of Dunamaise is also promoted

Laois has been shown off to journalists from Scandanavia and France as well as tour operators from Britain and North America in a bid to bring more visitors to the county.

With Laois well and truly on the map thanks to Ballyfin Demesne winning the Conde Nast Best Hotel in the World Award 2016, Tourism Ireland and Fáilte Ireland have been trying to sell the county to the tourist industry in Europe, Britain and North America.

During October a group of top French journalists, writing for 11 different print and online publications, explored Laois and Ireland’s Ancient East, as guests of Tourism Ireland and Fáilte Ireland.

The journalists – whose publications have a combined circulation of more than 2 million readers stayed in Co Laois where they enjoyed dinner and an overnight stay in Castle Durrow. They also visited the Rock of Dunamasie.

Journalists from Norway, Sweden and Denmark were also out and about in Ireland’s Ancient East over the past few weeks, as guests of Tourism Ireland and Fáilte Ireland. More than 870,000 Scandinavians will be reading all about Laois and Ireland’s Ancient East over the coming months.

The special theme of the visit was ‘digital detox’ – so the journalists were requested to switch off their mobile devices in order to get away from it all and to truly appreciate their surroundings. One of the highlights of their time here was an overnight stay in Castle Durrow.

Leading British coach and group tour operators visited Ireland’s Ancient East, as guests of Tourism Ireland and Fáilte Ireland during September. They took part in a fact-finding visit around Ireland’s Ancient East, to experience for themselves the high standard and variety of our tourism offering. In Laois, they paid also visit to Castle Durrow.

Meanwhile, representatives of the Heritage Hotel Killenard went to Canada and the United States in September to participate in a three-city ‘Meet in Ireland’ sales blitz during September.

They are visiting Toronto, Minneapolis and Chicago – highlighting the island of Ireland to key business tourism buyers in each city, through a series of B2B networking events.

Laois is among the least visited counties in Ireland by Tourists but Laois Tourism has recently being reconstituted to address this trend. A tourism manager is due to be appointed while a five year strategy is also in the works.