European Day Without A Road Death, known as Project EDWARD, takes place this Wednesday, September 21.
The initiative has been organised by TISPOL, the Traffic Police network in Europe, and its aim is that no-one dies on the roads of Europe on Wednesday, September 21.
To support Project EDWARD, road-users are being asked to make an online pledge to be a better, safer driver on www.tispol.org/edward.
To date, 96,214 pledges have been made by road-users throughout Europe.
Minister for Transport, Tourism and Sport Shane Ross TD said: “We have all been impacted by the appalling loss of life on our roads over the past few weeks.
“ I hope that it serves as a reminder of just how vulnerable we are on the roads. However, small changes to our behaviour can have a significant, life-saving impact so I would urge people to use European Day Without A Road Death to reflect on their behaviour on the roads and to consider what they can do differently to be better, safer drivers.
“We need to take responsibility for our actions on the roads if we’re going to reverse the current trend of road fatalities. ”
Commissioner Nóirín O’Sullivan, An Garda Síochána said: “Over the past decade, road-users in Ireland have worked hard to change their behaviour on the roads for the better.
“However, to date in 2016, 131 people have lost their lives on our roads. We now need to re-focus our efforts in order to prevent further needless loss of life.
“Project EDWARD is an excellent opportunity to turn our attention towards our own behaviour on the roads, to take personal responsibility for our actions, and to make every effort to share the roads safely with one another.”
TISPOL President Chief Superintendent Aidan Reid comments: “It is vital that we re-focus our attention on the efforts needed to achieve the European 2020 fatality reduction goals.
“TISPOL believes that strong leadership from governments can make a massive difference in reducing the number of people killed and seriously injured on our roads.
“However, we can only do this if we have the support of individual road-users. So think about how you can reduce risk by always wearing a seatbelt, keeping to speeds that are both legal and appropriate for the conditions, not driving after drinking alcohol or taking drugs, and not using a mobile phone at the wheel.
“If everyone commits to making small changes, then the road safety improvements will be huge and we will achieve big reductions in the number of people who are killed or seriously injured.”
On average, 70 people die and a further 370 are seriously injured every day on Europe’s roads.