Who would think that an export business could be built around the humble cardboard box?
Well a Laois woman has co-founded a firm that aims to create a waste business from specially designed boxes.
Obeo Ltd (www.obeo.ie) is a new National College of Art and Design (NCAD) spin-out company, co-founded by two female entrepreneurs, Elizabeth Fingleton, aged 29, from Grange Upper near Stradbally, and Kate Cronin from Dublin.
The company makes an Obeo compostable food waste box, a clever, yet simple way of separating food waste at home with no smells, no mess and no fuss in the kitchen.
Speaking at the launch Ms Fingleton said there are big plans for the product.
“Our aim is to launch the Obeo product across Ireland and the UK before looking to the wider European market.
“In Ireland and the UK there are currently over 12 million households with a brown bin service, and this figure is steadily increasing.
“We plan to expand into the UK by the end of the year and we are currently in talks with a UK-based multiple,” she said
Dunnes Stores is the first retailer to put the food waste box on sale nationwide.
Obeo say their the average Irish household producing a quarter of a tonne of food waste annually and Household Food Waste Regulations require the mandatory segregation of all household waste with food waste being disposed in brown bins.
The Obeo compostable food waste box sits on a kitchen counter. Once full the box is placed into the brown bin.