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Promoting the food of the midlands

At the official opening of Lisduff Adventure Farm, Errill, Co.Laois, Maria Lukacova and Andrej Olan of API'S Chocolate.  Photo:Tim Keane.

At the official opening of Lisduff Adventure Farm, Errill, Co.Laois, Maria Lukacova and Andrej Olan of API'S Chocolate. Photo:Tim Keane.

The Minister for Agriculture will be in Portlaoise next week to launch a new guide food produced in the midlands.

On April 7 regional producers will gather in the Portlaoise Heritage Hotel to participate in a series of one to one mentor clinics designed to maximise efficiency and effectiveness in food packaging, finance, marketing, distribution and sales.

This will be followed by a workshop on Growing Your Food Business in 2014 - Your Business & Digital Media, which will explore the benefits to food businesses in embracing free online social media tools such as facebook, twitter and pininterest to name but a few. Both the free clinics and workshop require registration in advance.

Minister for Agriculture, Food & The Marine Simon Coveney will also launch the first issue of the MidlandsIreland.ie Regional Producers Directory which contains details of over 100 producers in the region across 10 categories.

Following the launch a showcase of regional produce will take place where regional producers will be available to discuss their produce.

Buyers from supermarkets and select independent retail stores on the island of Ireland have been invited and will attend along with hotels, guest houses and bed & breakfasts operating in the region, providing valuable networking opportunities.

Regional producer, a local shop owner, a business or a resident with a need to source great produce then this event is a must.

The event is being organised under the MidlandsIreland.ie brand an inter agency collaboration between the Midland Regional Authority, Bord Bia, Enterprise Ireland, Laois, Longford, Offaly & Westmeath County Enterprise Boards, and Lakelands & Inland Waterways (Waterways Ireland and Fáilte Ireland) will launch a suite of initiatives supporting Midland regional food producers:

For further details please contact info@MidlandsIreland.ie twitter @MidlandsIreland

 

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