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Reap what you sow from local network

Portlaoise business group called the Crossroads BNI have hit the �2 million euro of invoiced business. Pic: twistedpixelsphotography.com

Portlaoise business group called the Crossroads BNI have hit the �2 million euro of invoiced business. Pic: twistedpixelsphotography.com

A number of savvy Portlaoise business people have found a way to outsmart the recession by managing to generate more than €2 million worth of business in just over 2 years.

The Crossroads Chapter of BNI (Business Network International) this week celebrated surpassing the €2 million mark by promoting each other through word of mouth and referrals.

The Crossroads Chapter, which meets in O’Loughlins Hotel each Tuesday morning and consists of local businesses and trades, is one of the first in Ireland to generate such a high volume of work.

All members of act as a sales force for each other by passing new business and giving referrals. BNI is a professional business organisation established 27 years ago globally. It allows just one person from a trade or profession to join a single group - called a chapter - to benefit from its unique referral system which is similar to having dozens of sales people working as part of your team, whose role is to refer contacts and business within their group.

Speaking of the group’s achievement Catherine McHugh, (Chapter Director) said the chapter meets each week to pitch our businesses to all members, who then act as sales agents for each other. She said BNI is all about word of mouth marketing and referrals

“In BNI you reap what you sow. The reason we are successful is that we have high calibre members in our chapter who are driven in growing their own business and the business of all members.

“This landmark of €2 million is proof that it is possible to grow in the face of a recession with the support of professionals and structured BNI training. I am extremely proud of the Crossroads Chapter who continue to prove that through working together and supporting each other we can successfully build our businesses,” she said.

Visit www.bni.ie to find out how or contact Catherine McHugh on 086 8527340.

 

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