Nissan’s Drive to Fight Breast Cancer campaign has been launched in Laois in an important nationwide initiative to help raise funds for charity Breast Cancer Ireland, supporting their pioneering research programmes in Ireland.
Nissan are pledging to make a €50 donation to Breast Cancer Ireland for anyone that pops into Downey’s Nissan, Dublin Road, Portlaoise (T. 057 8678400) and takes a test drive in a Nissan car of choice during October.
Members of the public who prefer to book a test-drive in advance can do so by logging onto www.nissan.ie
Nissan dealers and the general public around the country really got behind this initiative last year and raised €80,000 for Breast Cancer Ireland.
Hopes are high again in 2013 that the initiative will capture the public’s imagination and will be a resounding success.
The goal at Breast Cancer Ireland is to seek, through research, to transform breast cancer from often being a fatal disease, with on average 650 deaths annually, to a chronic illness, that can be maintained long term through treatment. In Ireland today, 1-10 women will develop breast cancer during their lifetime.
That’s why investment in research is vital and it’s where the funds raised from Nissan’s Drive to Fight Breast Cancer can really help.
Aisling Hurley, Director of Development, Breast Cancer Ireland said: “We are delighted to be part of Nissan’s Drive to Fight Breast Cancer campaign. This campaign costs the consumer nothing, but time, yet it will help significantly in our Race for a Cure.”