Laois senior hurling manager Seamas ‘Cheddar’ Plunkett has further reason to celebrate this week after agreeing a bizarre sponsorship deal with Mitchelstown cheese.
Plunkett waited until after Laois had secured their status in Division 1B of the NHL to confirm the deal. It is thought he has signed on as a brand ambassador for two years, and has waived any fee in lieu of cheese being supplied to the squad, similar to the recent government scheme, as well as a contribution to the player welfare fund.
Plunkett is also expected to wear a Mitchelstown Cheese hat for all media engagements, similar to the arrangement Brian Cody has with Glanbia.
While Plunkett was unavailable for comment, Mitchelstown Cheese spokesman Richard Appenzeller said. “This is a unique arrangement for Mitchelstown Cheese and the GAA.
“Seamas has done more to popularise cheddar than anyone else in recent times, and we are delighted to align ourselves with him over the next couple of years.”
Plunkett’s image will also appear on a limited range of stock, similar to Calvita, while a snack pack of crackers with a cheese flavoured dip called ‘Cheddar Dunk It’ is also in the pipeline.
Laois GAA have also released a statement on the development, and they have reminded Plunkett of his promises. “Edam well better make gouda on his plan to donate to the player welfare fund. If he doesn’t, we will go emmental. That stuff really grates on us.
“The money will help to hallouminate the pressures on intercounty players. We camambert the thoughts of the players not being rewarded in this. Hopefully they will get so much cheese they will be boursin at the seams.”
The contribution to the player welfare fund is expected to go towards a team holiday to Philadelphia.