hip street dance is being used to encourage people not to through their gum on the pavements of Laois.
The 2012 Laois County Council Gum Litter Awareness Campaign which was launched on May 16 is run by the Gum Litter Taskforce (GLT) in association with local authorities throughout Ireland.
The National Gum Litter Awareness campaign aims to reduce littered gum in the most sustainable way; by changing irresponsible disposal behaviour – the root cause of the issue – by encouraging the public to dispose of their gum responsibly.
The theme of the 2012 campaign is “Bin it your way” and it features a series of professionally choreographed and highly innovative dance moves to communicate the responsible disposal of litter.
Speaking at the launch, Ann-Marie Kelly, Environmental Awareness Officer said: “The key to tackling the gum litter and all forms of litter is education. This approach to education builds awareness and influences behaviour in order to deal with the problem at source and stop people from disposing of gum irresponsibly”.
The County Manager Peter Carey said: “The campaign has delivered very impressive results in the past in terms of reductions in gum litter levels and I hope to see similar success this year”.
The GLT includes representatives of the chewing gum industry; Department of the Environment, Community and Local Government; Food and Drink Industry Ireland; local authority representatives and civic society.
Go online at Facebook.com and search “Bin it your way”, view the dance moves and record and upload some of their own.