Cheese not ‘fatty’ says Laois TD

The Laois Offaly TD Charlie Flanagan has urged farmers to make their views known on the ban on cheese advertising.

The Laois Offaly TD Charlie Flanagan has urged farmers to make their views known on the ban on cheese advertising.

Deputy Charlie Flanagan called on all interested parties to make their views known to the Broadcasting Authority of Ireland (BAI), following its proposal to include a ban on cheese adverts before 9pm as part of its review of the Children’s Communication Code.

“I would urge all stakeholders, including farmers and producers, to avail of this opportunity to make their views known to the BAI.

“The imported model of assessment being used by the BAI is both out-dated and flawed. This model has ensured that cheese is now classified as unhealthy and fatty. This is most certainly not the case and I would ask every supporter of the dairy industry to highlight this fact before the close of the consultation period at the end of May.”

Interested parties can make their submission by e-mail to sowens@bai.ie or in writing to Ms Sinéad Owens,Draft Codes Consultation,Broadcasting Authority of Ireland, 2-5 Warrington Place, Dublin 2 before the May 31.