Away from the ploughing fields, the fashions shows continue to be a key attraction at the National Ploughing Championships and this year sees ten boutiques and fashion houses taking part in the fashion shows.
During the three hourly shows per day, fashion followers will be treated to all the latest styles and designs of the coming season.
The Celia Holman Lee Model Agency will compere each show and supply models for the catwalk at the shows which take place at 11.30am, 1.30pm and 3.30pm daily.
Speaking at the launch the Limerick fashionista said the ploughing championships are for everybody,
“I am not a farmer, but to me the ploughing is for everybody.
“It’s the atmosphere, the friendliness, everyone is so polite and in good form. The ploughing gives a lift, a spring, you feel things are back, there is a great feel good factor.”
Some of the participating boutiques taking part in this year’s fashion shows include local retailers Number One Boutique, Mountmellick and Fifty Seven Boutique, Portarlington along with Carrig Donn and Penny’s both from the Laois Shopping Centre in Portlaoise.
Pamela Curtin Milinery, Bernice Rafferty of www.fashionfeathers.com along with the Hair Gallery will supply hats, jewellery and hair and beauty services to all on the ramp.
For anyone who wants to catch a glimpse of what will be on trend this autumn winter, the dedicated fashion show marquee is conveniently located within the Arcade section of the Trade Area at Block 1, Row A1, stand number 510.
Once again, the popular ‘Most Appropriately Dressed lady’ with a prize of a €500 voucher from the Wineport Lodge. The ‘Most Appropriately Dressed Gent’ is being sponsored by Louis Copeland & Sons who have one more provided the NPA with a superbly tailored suit. While Thomas Cook Holidays will sponsor the overall Grand Audience Prizes in the fashion marquee to a value of €500 each for a man and a woman.
RTÉ will also run a Make Over Competition from their tent and Neelu Beauty Services of Arnotts will ensure visitors will be treated to expert advice regarding their personal style, skin and overall beauty routine.
Managing Director of the NPA, Anna May McHugh said the fashion will be a real feast this year.
“We have a feast of fashion at the championships this year, it is a must arena to visit for both the men and the ladies, the added spectacle of two grand audience prizes is exciting.”
She added: “I’m sure the front row will be full for every show.”