The “Cheers” theme song in the new McDonald’s advertising campaign couldn’t be more appropriate.
Now everybody does know Liam Delaney’s name, and his face too, since the beef farmer from Portlaoise hit our screens as the star of their new adverts last week.
Liam (34) is centre stage of the campaign to show that all the beef used in McDonald’s restaurants in Ireland is sourced from Bord Bia Quality Assured Farms, and his face now features in every restaurant and on national tv, radio and newspapers.
He was already recognised by the public when he took his young sons James (4) and Harry (2) to the McDonalds restaurant in Portlaoise.
“The boys just think it is funny to see me, but any ad that has a tractor takes their attention,” he laughs.
Liam runs a 190 acre family farm at Derrygarron in partnership with his father Jim, with 85 suckler head of cattle. He was approached by Dawn Meats, suppliers to McDonalds, to do the ads last December. The producers spent several days at his farm to get a feel of his daily routine before filming the ad on Valentine’s Day, at a different location.
“Every scene took about 30 takes, I absolutely enjoyed it. It took twelve hours from 6.30 that morning,” said Liam, who wasn’t a complete novice, having taken part in series one of TnaG’s Feirm Factor.
His wife Brenda, who is expecting their third child on Mother’s Day, had her bit of romance on the day too.
“I got her the chocolates and flowers on the way home,” he smiles.
McDonald’s Restaurants of Ireland now exports €200m of Irish produce, including €110m of beef, meaning that one in every five hamburgers sold across Europe is made from Irish beef. Liam is one of 2,500 irish farmers who supply beef to them.
“The ads are a positive step for the whole beef industry, and for all beef farmers,” he said.