Fresh start for Aldi supermarket in Portarlington on Laois Offaly border #pictures

Business Reporter


Business Reporter

Queues formed in Portarlington as Aldi’s revamped 'Project Fresh' store reopened its doors after an extensive extension and renovation.

The newly refurbished store has received a full makeover in line with Aldi’s award-winning Project Fresh store design. The shop floor space has been extended by over 25% to 1,254m² and there are now a total of 102 free car parking spaces available.

Aldi opended in the Laois Offaly border town in June 2011. The store participates in Aldi’s national partnership with FoodCloud, donating surplus food to local charities including Portarlington After Schools Project and Portarlington Community Crèche daily.  The store has donated almost 4, 500 meals to charity to date.

Speaking at the reopening, Jacinta Naughton, Manager at Aldi’s Portarlington store said: “We are delighted to reopen our new Project Fresh store. The whole Aldi team is looking forward to welcoming customers from the locality, both existing and new.  We are confident our customers will find the new store provides a more enjoyable and spacious shopping experience.  Each week, more and more Irish families are visiting our stores, making huge savings on their weekly shopping bill.”  

Project Fresh will see Aldi invest €60m in revamping the layout and design of all 130 Aldi stores nationwide.

Aldi says it is committed to growing its Irish supply base and increasing the number of Irish products available in its stores.

Local photographer Michael Scully was there to take pictures.