Laois Penneys shoppers have new way to shop ahead of big development of Portlaoise store

Penneys, which is in the process of expanding in Laois, has revealed a spanking new website for online shoppers in Ireland.

Following its  launch in the UK last year, the shopping giant says the new site was created to better connect the journey between searching online and then shopping in store.

It says the new site features thousands of products from across Penneys’ best-selling ranges, as well as a fresh design, enhanced navigation and a brand-new feature that allows customers to check stock availability and size in their local Penneys store.  

The Irish-founded firm  says there is also virtual shop window to explore what you can buy in its outlets. The site features a selection of the latest Penneys collections and everyday essentials across fashion, homeware, lifestyle, beauty and more. 

Penneys fans will also be able to view more product images and access more detailed product information – covering fabric and materials, and care instructions which until now would only be found on the label or packaging.  

Customers will also be able to create an account, giving them access to a brand-new ‘Wishlist’ function which enables them to select and save their favourite products for later as well as giving them the ability to choose their local store for browsing on the site and sign up to a newsletter to receive all the latest Penneys news and sneak peaks of new collections. 

In late 2022, Laois County Council gave the green light to allow Lindat Ltd to double the size of the its store at Laois Shopping Centre.

Green light for a big overhaul of Portlaoise Penneys flagship in Laois

CLICK ON THE IMAGE GO GO TO THE NEW PENNEYS WEBSITE.

Damien O’Neill, Head of Penneys Ireland and Northern Ireland, said: "We are delighted to launch our new website in Ireland today; we know our Penneys customers love coming into our stores, but we now want to make it easier for them to see what’s in store by showcasing a much wider selection of our products online, enabling them to browse and check stock availability in their local store before visiting.

"Our ranges showcase our strong commitment to value, something we know matters more than ever to our customers right now and our website will help us to shine a spotlight on the breadth of fashionable and affordable choices available in our stores across Ireland."

Primark is an international clothing retailer employing more than 70,000 colleagues across 15 countries in Europe and the US. Founded in Ireland in 1969 under the Penneys brand.