Ford No.1 choice in July


Ford No.1 choice in July

In official figures issued by the Society of the Irish Motor Industry (SIMI), Ford has emerged as the top brand in the important July sales period which saw the new 162 registration hit the roads of Ireland.

During the July sales period, Ford sold 3,399 cars and 1,178 commercial vehicles (CVs) giving it a combined sales total of 4,577 units, placing Ford ahead of Hyundai (4,012 cars and 25 LCVs or 4,037 units total) and Toyota (3,144 cars and 283 CVs or 3,427 units total)

The figures show that the car market is up 8.4 percent on the July 2015 total: 27,633 vehicles registered in July 2015 versus 29,931 this year. With 3,399 cars sold, Ford took second place in the car sales charts (behind Hyundai in first place).

However, Ford has two entries in the 10 top-selling car models for the month with Focus (1,180 units) and Fiesta (1,008 units) coming in at 3rd and 5th place respectively.

Ford retained its leadership in the van market which also saw modest growth (15.2 percent) over July 2015.

In all, there were 4,341 light van units registered, up from 3,768 for the same period last year.

With 1,178 vans registered, Ford took pole position in the van market ahead of Renault with 570 registrations.

As it has been for most of its 51 year history in Ireland, the Ford Transit was again the top choice of van operators in Ireland with 507 units registered during the month.

“We are delighted that Ford is top of the pile for the important 162 registration July sales period,” said Ciarán McMahon, Chairman and Managing Director of Ford Ireland.

“In spite of the small increase in the overall market, the year-to-date totals for both cars and vans are running at a very healthy surplus (19.4 and 24.8 percent respectively) and we would expect overall sales for the year to finish up with that order of increase on the 2015 full year figures”.

“Whatever about the overall market, so far 2016 has been very successful for Ford.

“We have grown our market share by 1.8% percentage points (growing from 12.0 to 13.2 percent) with total sales at over 19,000 units and 4,000 above last year.

“This has been achieved by increased sales of our ‘old reliables’: Fiesta and Focus, but also by a very healthy increase in models like Kuga which has sold over 2,000 units year to date and our new S-MAX and Galaxy models are also performing very strongly.

“All in all, we are very much on track to achieve the top spot in Ireland’s combined car and van market for 2016 and that will be a great achievement,” concluded McMahon.