Ballacolla woman launches tourism business in London

Need for increased personal contact between both tourist industries

Ballacolla woman launches tourism business in London
By Express Reporternews@leinsterexpress.ieTwitter: @laoisnews

A new London-based tourism marketing and representation company, Phoenix Travel Representation has been launched by Susan Byrne.

Susan, who is originally from Ballacolla has worked in Tourism Ireland for 15 years mainly within the Developing Markets division based in London working closely with international travel trade and media.

This company was established to service the ever-growing need for increased personal contact island of Ireland tourism industry partners must maintain with key decision makers and purchasers in the UK travel sector.

As personal relationships are nurtured, tourism businesses will grow their business in a cost-effective way from the all-important British and international markets.

Phoenix Travel Representation offer a unique opportunity to Irish businesses with their excellent range of flexible services, including attending trade events, exhibitions and targeted sales calls exclusively on a client’s behalf, brand representation and product promotion to MICE, Leisure and Golf contractors in the UK.

Fully integrated marketing plans and their delivery on behalf of a client is also a key feature of what is on offer.

Services are available on an ad-hoc or one-off basis – with no expensive or lengthy fixed term contracts.

Susan Byrne says, “During my time with Tourism Ireland, I saw a huge gap in the market for an ad-hoc representation service ensuring Island of Ireland tourism industry partners are consistent in building and maintaining relationships with key personnel in the UK tourism purchasing sector.

“One of Ireland’s major brand attributes is the friendliness and warmth of its people, which not only underpins consumer marketing messaging, but is also a very worthy asset to invest in when it comes to travel trade marketing.

“This is what we pride ourselves on – professional yet highly personable interaction with all clients.

“With the high costs involved in travelling to and from the UK, and the sheer number of multiple travel trade events taking place at the same time in various locations, Phoenix Travel Representation offer over-stretched Sales and Marketing teams the opportunity to have a flexible ‘Plan B’ in place – taking away the stress and worry of trying to be in two places at once.”