Laois County Council visits Tourism Ireland in New York

Leinster Express Reporter


Leinster Express Reporter

new york st patricks day

Gerry Murphy, Laois County Council, Billy Condon, Tourism Ireland and John King, Laois County Council in the Tourism Ireland office.

Express Reporter

Representatives of Laois County Council were in New York for the St Patrick’s Day period where they met with senior executives from Tourism Ireland.

Tourism Ireland say they briefed the delegation on the extensive promotional programme in the United States for 2019, which is in full swing right now.

Tourism Ireland says it has prioritised North America, as a market which offers a strong return on investment, in terms of holiday visitors and expenditure.

Laois County Council's Cathaoirleach Cllr John King and Director of Services Gerry Murphy traveled to the big apple.

“We were delighted to meet with the representatives of Laois County Council and to have the opportunity to brief them about the extensive promotional programme we are undertaking in the United States this year,” said Alison Metcalfe, Tourism Ireland’s Head of North America and Australia.

“In 2018, we welcomed a record 2 million North American visitors to the island of Ireland. Looking to the year ahead, we are confident that our strategy – combined with more airline seats than ever before from the US, as well as the strength and competitiveness of the vacation experience right around the island of Ireland – will deliver further growth.

“St Patrick’s Day traditionally marks the real start of the tourism season for us; our aim is to bring a smile to the faces of people everywhere and to convey the message that Ireland offers the warmest of welcomes and great fun, as well as wonderful scenery and heritage. We are using every opportunity to capitalise on Ireland’s heightened profile this week; the saturation coverage about Ireland at this time of year – across the airwaves, in newspapers and digital media – is an invaluable boost for our overall tourism marketing drive in 2019,” she said.

Tourism Ireland participated in and promoted the island of Ireland at a range of St Patrick’s Day events across the United States during the St Patrick's Festival.