Fáilte Ireland has announced a new €55 million business continuity scheme for the tourism sector
Fáilte Ireland has announced details of its new €55 million Tourism Business Continuity Scheme.
The announcement was made at a special virtual industry event watched by thousands of operators, providers and employers from across the tourism sector.
The allocation was secured by Minister for Tourism, Culture, Arts, Sport, Gaeltacht and Media Catherine Martin TD in Budget 2021, and Fáilte Ireland is responsible for developing and administering the scheme.
The scheme will support those tourism businesses that were not eligible for the Covid Restrictions Support Scheme (CRSS) payment or previous Fáilte Ireland continuity grant schemes.
The National Tourism Development Authority also announced its heavyweight domestic marketing plans, investment commitments in outdoor dining and urban animation and its strategic priorities for the year ahead. The event entitled Survive to Thrive provided industry with details of Fáilte Ireland’s plans that will help support resilience and survival in the short-term and the recovery of the sector in the long-term.
“I welcome Fáilte Ireland’s action plans for 2021, which I am confident will have a positive impact on the industry and will be key to helping it survive and thrive in the year ahead," Minister Martin said.
"I allocated €55 million to Fáilte Ireland for the Tourism Business Continuity Scheme as part of Budget 2021 and this will be important to help those strategically important tourism businesses that are ineligible for other supports. The Government will continue to assess the impact of the Covid-19 pandemic on the economy and ensure that appropriate supports are in place. We are now developing tourism for survival through the pandemic and recovery in the medium and long-term.”
In his address, Fáilte Ireland CEO Paul Kelly announced the main priorities for Fáilte Ireland this year to support the tourism industry. Grant schemes to provide financial assistance, domestic marketing at national and county level, urban outdoor investment, business and employee supports with a special focus on mental health, and a new digital transformation programme were unveiled.
“This has been the most challenging year tourism has ever faced," Mr Kelly said.
"The sector’s revenue has declined by a massive €6 billion and tens of thousands of jobs have been lost. We are launching the first phase of the €55 million Tourism Business Continuity Scheme on February 11. This will provide those tourism businesses who have not received support through the CRSS or previous Fáilte Ireland business continuity schemes, with direct financial assistance.
"Domestic tourism will be the first to return and we plan to invest significantly in domestic marketing once domestic tourism can restart. Our research tells us that the Keep Discovering campaign we launched prior to the Covid-19 pandemic resonates even more strongly with people now and we will be rolling the campaign out at both a national and county level to drive domestic tourism when the country reopens.
"We are also launching two new funding schemes in collaboration with our local authority partners to improve the quality of outdoor dining spaces in our key tourism destinations and enhance urban areas to make them more appealing to visitors."
Fáilte Ireland has set out a number of key initiatives for 2021:
More information is available on www.failteireland.ie.
Subscribe or register today to discover more from DonegalLive.ie
Buy the e-paper of the Donegal Democrat, Donegal People's Press, Donegal Post and Inish Times here for instant access to Donegal's premier news titles.
Keep up with the latest news from Donegal with our daily newsletter featuring the most important stories of the day delivered to your inbox every evening at 5pm.