The tents are going up, the signs are on Laois roads and excitement is growing for Electric Picnic 2017.
New this year is a wrecked Salty Dog stage, transformed to a grimy bustling port this year to celebrate its 10th birthday, with 'Shiver Me Timbers' red-light troupe mending their nets and swigging porter in the Stradbally woods.
Giving a pre-picnic performance today at the press day is Malibu Mermaid Mairead, back from a 20 year stint in L.A touring with the likes of Van Morrison and Bob Dylan, to launch a new album at a special midnight performance on the Hazel Wood Stage on Friday.
Picknickers can enjoy the world's first Listening Experience at Red Bull Soundome this weekend.
Integrated into the hubs of a steel geodesic dome are 42 speakers to deliver a perfect ambisonic environment.
Laois salvage company The Storeyard will get huge exposure this year as it has dressed an exciting new restaurant in Trailer Park.
The Hot House is a giant poly tunnel featuring 8 of Ireland's most exciting chefs and makers, with full service to diners looking to treat themselves.