In Laois 544 people were diagnosed with cancer in 2013, 49 of them with breast cancer, and the figure is increasing.
However this month The Irish Cancer Society is urging Laois communities to join other and fight back against breast cancer by taking part in the ' Paint it Pink' campaign.
Model and former Miss Universe Ireland Roz Purcell is backing the event.
“Every family has been touched by cancer, and for women, breast cancer is one of the most common types of cancer. This October we can help support all those on their breast cancer journey by Painting it Pink, host a coffee morning or pink event, and play your part.” she said.
Tthere has been a 33% increase in cases diagnosed over a ten year period, but 85% of women are now surviving breast cancer, thanks to cancer research on detection and treatments.
Visit www.paintitpink.ie or call 1850 60 60 60 for fundraising ideas and information on breast cancer.
Donate by texting Pink to 50300 to give €4 to the Irish Cancer Society.
The funds will go to supporting the Society’s vital research, advocacy and services for those affected by breast cancer.