Emergency service workers, Gardaí and hospital staff in Laois and Offaly play a central role in the new anti-drinking driving campaign fronted by the Treacy family from Portarlington who lost a son and brother Ciarán in a drink-fueled crash in 2014.
Ambulance paramedics Christy Kelly and Gary Finlay, nurses Patrice O'Connell and Mary Joyce, Garda Sergeant Dave Lynam, firefighter Greg Donagher are among those who feature in the campaign.
Their experience on the day of Ciarán's death in 2014 feature a number of short films and a centre piece ad which have been posted to Youtube.
Tánaiste and Minister for Justice Frances Fitzgerald TD attended praise these workers and the family.
“We are united here today with our colleagues in the Department of Transport, Tourism and Sport, An Garda Síochána, the RSA, Emergency Services and all others who play a role in keeping our roads safe with one simple message - drink-driving destroys lives.
"It is a scourge on our roads, a threat to our safety and a selfish act that will not be tolerated. Gillian and Ronan Treacy have shown extraordinary courage and selflessness by sharing their story - it is now up to each of us to honour Ciarán’s memory by never ever drinking and driving,” she said.