Irish animal welfare group calls for erasure of pugs and bulldogs from advertisements

An Irish animal welfare group is urging advertisers and media organisations to stop using images featuring flat-faced dog breeds. 

The Advisory Council for Companion Animal Welfare (ACCAW) - which was set up in 2021 to advise the Minister of Agriculture, Food and the Marine on issues impacting the welfare of companion animals in Ireland - made the call in a letter issued yesterday (October 27). 

They are requesting that responsible organisations and influencers "prioritise dog welfare and refrain from unnecessary use of images of flat-faced dog breeds in publications, on merchandise or to endorse commercial products". 

This includes popular breeds such as Bulldogs, French Bulldogs and Pugs, who are all at risk of experiencing major health problems. 

The Irish Society for the Prevention of Cruelty to Animals (ISPCA) welcomed the call to action.  

ACCAW Chairperson Dr Sean O'Laoide, stated, "Brachycephalic breeds such as bulldogs, French bulldogs and pugs have a high risk of severe health and welfare issues, including difficulty breathing, eye ulceration, skin infections and spinal problems.

"In addition, many brachycephalic dogs have reduced life expectancy or require surgery to attain a tolerable quality of life." 

Minister Charlie McConalogue echoed the ACCAW's call and noted that members of the public may not be aware of the significant health and welfare issues associated with brachycephalic breeds. 

He also urged members of the public not to purchase merchandise bearing images of the breeds.