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05 Sept 2025
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05 Sept 2025
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Penneys has cut prices on hundreds of kids' summer essentials, with items available from as little as €1.30.
The price of holiday must-haves like t-shirts, swimwear, sliders and baseball caps for kids will all be lower as part of Penneys' commitment to keep costs low.
The move also extends to babywear, with a full outfit comprising of selected t-shirts and shorts now only €5.60 compared to €8.00 12 months ago.
Head of Penneys Ireland and Northern Ireland, Fintan Costello, said, "We recognise that parents particularly are really feeling the pinch right now trying to make their finances stretch. Summer can be an expensive time for families as the holidays get closer and parents want to make their money go further.
"Value is at the heart of everything with do in Penneys and we want to play our part by offering new lower prices across many products in our kids range to support families."
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This marks Penneys’ second year of introducing lower prices across hundreds of essential kids’ items after previously dropping its prices across selected kidswear ranges last summer in time for the Back-to-School shopping period.
The majority of Penneys swim shorts and swimsuits are made using recycled materials (a minimum of 50% recycled polyester) while elected t-shirts, shorts and babywear outfits continue to be made using a minimum of 50% cotton sourced from the Primark Sustainable Cotton Programme (PSCP).
The new lower priced items include the following, with new lines landing in store each week:
The new prices are available on selected kids clothing, which has started landing in all Primark stores across Ireland and further afield.
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