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06 Sept 2025

Wear your wellies in support of Laois farm accident charity

Embrace FARM have launched their second annual Wear Our Wellies (WOW) Day fundraiser

Wear your wellies in support of Laois farm accident charity

Emily and Liam Rohan and Annie Griffin wore their wellies to launch Embrace FARM’s Wear Our Wellies (WOW) Day. Photo: Finbarr O’Rourke

Reporter:

Hannah Cahill

11 Jan 2025 12:53 PM

Email:

hannah.cahill@leinsterexpress.ie

A Laois charity supporting families impacted by farming accidents has launched its second annual Wear Our Wellies (WOW) Day fundraiser.
This year's (WOW) Day will take place on Friday January 31, ran by Embrace FARM, set up by Brian and Norma Rohan from Shanahoe.
The unique fundraiser encourages businesses, groups, and individuals to wear their wellies wherever they are on the day, and donate to Embrace FARM, helping to raise vital funds for the organisation.
Embrace FARM was founded in 2014 when Brian, Norma and extended family lost Brian's father Liam Rohan to a sudden farm accident the previous year.

After researching, their aim was to set up a support network for farm families who, like them, have lost a loved one or suffered serious injury in a farming accident. 

 

Pictured: Annie Griffin, Julie and Liam Rohan, Tom Griffin and Emily Rohan wore their wellies to launch Embrace FARM’s Wear Our Wellies (WOW) Day. Photo: Finbarr O’Rourke

Embrace FARM obtained its fully charitable status in 2017 and is now fully operational as a not-for-profit organisation, the first of it’s kind for the farming community in Ireland. 

The organisation has engaged more than 560 farm families with practical support in the aftermath of a traumatic incident.
Last year more than 60 fundraising events were held around the country and over €6,000 was raised to help Embrace FARM provide emotional and practical supports for Irish farm families impacted by serious injury and sudden death.
 “We were blown away with the response to last year’s WOW Day which was an incredible success," Ms Rohan said.
"This unique fundraiser allows us to connect with both farming and non-farming communities allowing us to highlight the impact a serious injury or sudden death has on a farming family and the broader community
"And best of all, it is also a bit of fun so get your gang together and join us as we wear our wellies on January 31st!" Ms Rohan finished.
 
How to get involved
Embrace FARM is encouraging everyone to get involved with any support, no matter how big or small.
 
  1. Register your WOW Day Fundraiser on www.embracefarm.com/wowday2025
  2. Choose how you would like to fundraise:
  • On your own: Wear your wellies and text FARM to 50300 to donate €4 to Embrace FARM and invite your friends to support you (Texts cost €4. Embrace FARM will receive a minimum of €3.60. Service Provider: Fundraising Solutions. Helpline: 01 2022 810)
  • As a small group: Get everyone to wear their wellies and donate funds our WOW iDonate fundraising page.
  • As a larger group: You could go a step further and also organise a wellie throwing championship.
  1. Share your WOW Day tagging @embracefarmsupport and using the hashtag #WOWEmbraceFARM.

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