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10 Jan 2026

Wear your wellies in support of Laois farm accident charity

Embrace FARM have launched their third annual Wear Our Wellies (WOW) Day fundraiser

Wear your wellies in support of Laois farm accident charity

Cathal Doyle, Emily Needham and Martin McKeon wear their wellies for the launch. Photo by Sean Curtin, True Media.

Reporter:

Express reporter

09 Jan 2026 1:52 PM

Email:

news@leinsterexpress.ie

A Laois charity supporting families impacted by farming accidents has launched its third annual Wear Our Wellies (WOW) Day fundraiser.
This year's (WOW) Day will take place on Friday, February 6, run by Embrace FARM, set up by Brian and Norma Rohan from Shanahoe.
The unique fundraiser encourages Laois businesses, groups, and individuals to wear their wellies wherever they are on the day, and donate to Embrace FARM, helping to raise vital funds for the organisation.
Embrace FARM was founded in 2014 when Brian, Norma and extended family lost Brian's father Liam Rohan to a sudden farm accident the previous year.

After researching, their aim was to set up a support network for farm families who, like them, have lost a loved one or suffered serious injury in a farming accident. 

 

Emily Needham and Craig Bailey wore their wellies to launch Embrace FARM’s 3rd annual Wear Our Wellies (WOW) Day. Photo: Sean Curtin, True Media.

The organisation has engaged more than 600 farm families nationwide with its comforting and supportive embrace, along with practical support in the aftermath of a serious injury or sudden death.  
Last year, over €6,000 was raised to help Embrace FARM provide emotional and practical supports for Irish farm families impacted by serious injury and sudden death.  
Speaking about the fundraiser, Embrace FARM Co-founder, Norma Rohan said: “It was incredibly heartwarming to see people rallying last year for another incredibly successful WOW Day. This unique fundraiser lets us connect with both farming and non-farming communities, allowing us to highlight the impact a serious injury or sudden death has on a farming family and the broader farming community. And best of all, it's good craic, so get your friends, family, colleagues and join us as we wear our wellies on 6th February!” 
How to get involved
Embrace FARM is encouraging everyone to get involved with any support, no matter how big or small.
 
Register your WOW Day Fundraiser on https://embracefarm.com/registeryourfundraiser/  
Choose how you would like to fundraise: 
Wear your wellies wherever you are on Friday, February 6th and donate to Embrace FARM through the WOW Day iDonate page (www.idonate.ie/event/WOWDay). You can also text FARM to 50300 to donate €4 to Embrace FARM. (Texts cost €4. Embrace FARM will receive a minimum of €3.60. Service Provider: Fundraising Solutions. Helpline: 01 2022 810)
Share your WOW Day tagging @embracefarmsupport and using the hashtag #WOWEmbraceFARM across all social media platforms.

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