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05 Sept 2025

Laois women's event on 'how to dress with confidence, clarity and impact'

An image consultant gave the keynote speech at the event in Castle Durrow

Laois women's event on 'how to dress with confidence, clarity and impact'

Michelle McEvoy, Angela Fitzpatrick, Mary Ahearne, Olha Zhelieznova, Lisa Sheridan and Louise O’Shea, all from Aubren Ltd at the LEO Laois, Women in Business Networking Event

Style was the order of the day at the most recent Women in Business event organised by Laois Local Enterprise Office Laois last week.

The elegant Castle Durrow was the venue for the third so far in a series of events organised throughout the year to encourage and support female entrepreneurs in Laois on Thursday, August 28.

The events give women an unrivalled opportunity to network and share information and also to learn more about the wide range of supports available through the LEO and other similar business supports.

Senior Enterprise Development Officer with Laois LEO, Honor Deevy, said: “These events are highly valuable, as they address a broad spectrum of interesting topics and feature speakers who are relevant to women in business, while also providing meaningful support and networking opportunities. They are becoming more and more popular.”

That popularity was borne out by the large group of women turned out for the networking lunch event and heard keynote speaker Breeda O’Connell speak on ‘Style with Purpose – how to Dress with Confidence, Clarity and Impact.’

Introducing Breeda, Ms Deevy described her as “a passionate and highly experienced Image Consultant who has worked with hundreds of women to show how personal style can support their everyday lives, as well as their most extraordinary moments. She’s known for her unique blend of practical guidance and inspiring energy, helping women feel confident, comfortable and fully themselves in what they wear.' . Breeda works both online and in person with private clients, delivers corporate talks and workshops, and is a regular media contributor—with her most recent TV appearance on the Today Show in January. She’s known for her unique blend of practical guidance and inspiring energy, helping women feel confident, comfortable and fully themselves in what they wear.”

READ ALSO: Community Champions Award launched

Public Relations specialist Sally McEllistrim of ‘Get It Across PR and Communications’ also spoke at the event where she gave a brief insight into PR and the value it brings to businesses and brands.

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