Laois County Council have partnered with the Gum Litter Taskforce (GLT) to end the littering of chewing gum on Laois streets.

As part of its Summer Roadshow campaign, the GLT collaborated with Laois County Council to promote the importance of proper litter disposal.

Ahead of this campaign, the taskforce has highlighted that over 92% of people now report properly disposing of their chewing gum, a record high since the launch of the group.

While this is good news, 1 in 12 people admit that they still drop their gum on the ground – with men more than twice as likely to do so than women.

Their research has also shown that 85% of 16–34-year-olds now view littering as socially unacceptable.

The taskforce aims to highlight the negative environmental impacts of gum litter and draw awareness through fun and educational initiatives. They also wish to highlight the €150 gum litter fine.

“We are delighted to welcome the Gum Litter Taskforce to Laois," said Suzanne Dempsey, Climate Action Coordinator and Energy Officer with Laois County Council.

"It’s a great initiative that generates awareness of the negative impacts of gum litter in a fun and engaging way. As a Council, we are committed to working with campaigns such as GLT, that promote responsible litter disposal behaviours, and result in cleaner communities," she said.

A collaboration between industry, government and local authorities, and funded by Mars Wrigley, this year marks the launch of the campaign’s sixth cycle.

GLT has seen gum litter reduce by almost 70% since 2007, via a sustained public engagement and education campaign. According to the latest National Litter Pollution Monitoring System data, gum now accounts for just 8.6% of all litter, continuing a downward trend in gum as a component of litter from 26.4% in 2006, and 9.1% in 2021, the end of the previous three-year cycle.

Minister of State with responsibility for Circular Economy, Alan Dillon, praised the continued success of the initiative.

“I’m delighted to kick off another year of the Gum Litter Taskforce’s Summer Roadshow," he said.

"Since 2007, we have seen clear, measurable change on our streets thanks to the work of the Gum Litter Taskforce. The consistent fall in gum litter shows that education and collaboration are driving real results. This is exactly the kind of behavioural change we need to build a cleaner, greener Ireland.”

Avril Donlon, Gum Litter Campaign Manager at Food Drink Ireland, highlighted the positive impacts of this campaign.

“We are delighted to be kicking off another summer of interactive roadshows," Ms Donlon said.

"Each year, we continue to see the positive impact this campaign is having on communities across the country. It’s encouraging to know that our efforts are helping more people make the right choice when it comes to gum disposal.”

Anne Sheeran, Corporate Affairs Manager at Mars Wrigley, hopes that the campaign will connect with younger audiences.

“The Gum Litter Taskforce continues to prove what’s possible through strong partnerships and community-focused messaging," Ms Sheeran said.

"By connecting with younger audiences and reinforcing positive behaviour, we’re not just cleaning up streets – we’re helping to create a culture of personal responsibility. Mars Wrigley is proud to sponsor a campaign that plays such an important role in educating people about proper gum and litter disposal.”

This year’s Summer Roadshow will make 20 stops across 17 counties this Summer.

The GLT campaign also includes a school roadshow (‘Bin It!’) which will travel to primary and secondary schools across the country from October, and run an advertising campaign and website.

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