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Selfie time at the Picnic in 2022. Pic: Alf Harvey
The Electric Picnic will have an Premium Beauty Sponsor for the next three years thanks to the signing of a deal between Boots Ireland and Live Nation the company that runs the Laois event.
A statement said the partnership would see Boots "surprise and delight" festival-goers, along with making them feel festival ready with "two activations" at the sold-out festival.
Boots says its very stylish Boots Beauty Box will be in situ in the Pink Moon campsite and festival-goers will have the opportunity to book in for a complimentary 15-minute makeup application.
The huge company says beauty services on offer will include brows, lashes, full-eye looks, tan top-ups and nail applications which it says will incorporate top-tier Irish and international beauty brands available at Boots.
In the guest area, there will be interactive experiences for the visitors within the Boots Gift Box that Boots claim will ensure that everyone has fun as well as the opportunity to win some premium beauty treats.
Linda Nolan is the Head of Marketing at Boots Ireland.
"We are delighted to announce this partnership with Live Nation and look forward to bringing our Premium Beauty offering to Electric Picnic. With 70,000 people expected to attend on each day of the festival, our team will be on hand making everyone look and feel their festival-best," she said.
Melvin Benn is Festival Director of Electric Picnic commented.
“Boots as the premium beauty partner is the perfect addition to Electric Picnic. Visitors over the three days will enjoy the best of music, food and experiences including the Boots Premium Beauty offerings within the Pink Moon campsite and Electric Picnic Guest area," he said.
Electric Picnic promises to be a fun-filled weekend, celebrating the fact that Boots is with you for Life – including your favourite festival weekend!
The Boots Beauty Box will be open from 10am-6pm across the three days of the festival with the last appointment at 5pm each day. For more information, visit www.boots.ie/electric-picnic-festival
Electric Picnic takes place Stradbally from September 1-3.
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