Portlaoise Tidy Towns have turned to the River Triogue to send out a message to the townspeople.
Love Where You Live is the motto of the group and they've taken the novel step of mounting the words beside the town's river at the end of James Fintan Lalor Avenue.
Chairperson Gerry Browne hopes it will stir people to be proud and keep their town neat.
"It is nice to walk along the river, to see the flowers planted there. It's one ofthe many little things our volunteers do around town, to have it looking well," he said.
Tidy Towns judging continues throughout summer.
Read also: WEATHER FORECAST FOR BBQ & BOUNCY CASTLE
The group is holding its annual Church Gate Collection in Portlaoise this weekend, July 5, 6 and 7.
Subscribe or register today to discover more from DonegalLive.ie
Buy the e-paper of the Donegal Democrat, Donegal People's Press, Donegal Post and Inish Times here for instant access to Donegal's premier news titles.
Keep up with the latest news from Donegal with our daily newsletter featuring the most important stories of the day delivered to your inbox every evening at 5pm.