Major auctioneering company expands into Laois with Mountrath site

International auctioneers Euro Auctions have marked a major milestone in their global growth with the successful completion of their first unreserved auction at the company’s new permanent sales site in Mountrath.

Held on September 26 & 27, the two-day auction in Laois attracted nearly 2,000 registered bidders, with vendors from six countries across Europe presenting equipment to a international audience.

The event drew a large physical crowd on site, on the day, as well as significant online participation, creating a vibrant atmosphere and driving competitive bidding across all categories.

In total, 84 vendors participated, of which a notable 25% were selling with Euro Auctions for the first time. Prices remained strong throughout, with high levels of buyer engagement.

READ NEXT: PICTURES: Laois author draws a crowd for launch of new book in Mountmellick

Cathal Doherty, Sales Manager for Euro Auctions, commented: “This inaugural sale has truly put a stake in the ground for Euro Auctions in the Republic of Ireland. The turnout was exceptional, with strong support from the local area as well as buyers and vendors from across Europe, North America, Asia, and North Africa. The appetite for high-quality equipment is clear, and this site in County Laois, with its excellent central location and transport links, will continue to grow in importance.”

“The sale was a live, two-day physical auction that attracted not only a local audience from across the island of Ireland, but also registrations to bid from 46 countries worldwide. With 65% of participants being returning customers and 35% of first-time registrants successfully purchasing, Euro Auctions demonstrated both the loyalty of its established client base and its strong appeal to new buyers.”

“Whilst the largest proportion of buyers, 85%, participated from Europe, including the Republic of Ireland, Romania, Spain, and Poland, buyers from the United Kingdom, Canada, Bulgaria, and Tanzania also secured machinery.”

The company said it is committed to further developing the Mountrath site.

“The focus for future sales will be to build on the momentum of this first event, while introducing an expanded catalogue of agricultural machinery to meet regional demand,” added Mr Doherty.